The Boise Advertising Federation believes in the power of creativity. To this end we host the annual statewide advertising creative show on behalf of the Idaho Advertising Federation. The Rockie Awards is the spring show that recognizes creative excellence in all areas of advertising throughout the state.
Every client has an amazing story to tell. It is my job to find those stories and to tell them in a relevant and meaningful way.
I approach each project from a conceptual perspective to make sure that the story is threaded throughout every piece of communication - from advertising, interactive, print and direct mail, broadcast, POS, and any and all internal and external communications.
Some of the services I provide are creative direction, copywriting, branding and lead generation, concept strategy, content for web sites, T.V. and radio script writing and broadcast production and coordination.
Specialties: Concept strategy, broadcast–television, radio, video, print, naming, experiential, guerrilla and non-traditional marketing
McCann Erickson, The x Factor, FusionRanch, Publicis, Hodgson Meyers, Green Rubino, Hornall Anderson
Luis’ career spans over 25 years covering the entire marketing spectrum. From advertising to consumer promotions, shopper marketing and retail POS, he focuses on generating and championing well-rounded ideas that engage consumers.
He has developed programs for major brands, including Pepsi, Burger King, Arby’s, Cinnabon, Coca-Cola, Jose Cuervo, Volkswagen, Siemens, and Microsoft.
Luis has won some of the top awards in his field, including Reggies, PRO Awards, Design of the Times, POPAI, Clios, ADDYs, New York Festivals and Art Directors Club/NY.
Luis has enjoyed two stints totaling 16 years at Alcone, his most recent beginning in 2004. As SVP, Chief Creative Officer of Alcone, he manages the creative product for all Alcone clients.
Freelance Creative Director / Art Director / Designer
based in Portland Oregon.
Previously, Partner / Co-Creative Director Sasquatch Advertising.
Specialties: Creative Direction / Art Direction / Design (25+yrs.)
Excellent judge of creative talent.
Creative direction and leadership
Hood Hope and Associates, Borders Perrin & Norrander, Wieden+Kennedy, Sasquatch Advertising
Join us for an evening of fun, creativity and recognition among peers. Show us your photos of the event, use Instagram hashtag #2014Rockies.
A variety of packages will be available for the silent auction. Check back for more information.
There will be a Texas BBQ buffet for guests, and a bar (drinks not included) with a variety of spirits.
Boise State has convenient parking at the Stueckle Sky Center. Attendees will not be required to pay for parking. Parking directors and signage will help you find event parking. Cars may be left overnight, but must be picked up by 11 am the following morning. A parking map can be found here for your convenience.
The after party details are in the works, but rest assured - there will be an after party!
BAF Member Single Admission and Non-Member Single Admission.
BAF Member Half Table and Non-Member Half Table.
BAF Member Table and Non-Member Table.
To register, visit our registration form at Eventbrite.