Idaho Advertising Federation Creative Awards

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Creative so good it's criminal

May 21, 2016

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About the Event

About the Rockie Awards

An Ephemeral Obsession

In the back alleys and ever-changing underbelly of Idaho lies a society that spills it's blood for creative excellence. Submit your wares to the show if you think you can be a part of the Cosa Nostra – “Our thing” isn’t for everyone. Or just come if you want to dance on the blacktop, we’ll save you a shiv.


Here are the Creative so good it's criminal Judges

Brad Kayal
Brad Kayal
BarrettSF | San Francisco, CA

Brad graduated from design school at about the exact moment all things “dot-com” were closing shop. This awkward timing lead to a job in something called “advertising” where his titled seemed to change daily from “designer” to “interactive designer” to “art director” to “creative” (and every other corporate combination of those words).

In the years since, Brad has worked at large and small award winning agencies in Boston and San Francisco and has done work for clients ranging from Volkswagen, Audi, Google, Intel, 2K Games, Ubisoft, Bleacher Report, Puma, Timberland, and eBay. His work has appeared in Communication Arts, Graphis, Print Magazine, as well as winning design and ad awards from Cannes, D&AD, The Museum of Modern Art NYC, The Smithsonian / Cooper Hewitt, and AICP.

Additionally, Brad continues to work on passion projects outside the day job including freelance poster work for The Fillmore in San Francisco, photography, and playing in a band that’s entirely too loud.

Fredrik Averin
Fredrik Averin
Razorfish | Portland, OR

Fred was born in Stockholm, Sweden and moved to the U.S. in 1998 after graduating from Konstfack, the University College of Arts, Crafts, and Design with his MFA. He first joined Razorfish in 1999. He then left in 2001, came back in 2004, left in 2006, and finally came back for a third time in 2009.

As a Lead Creative Director in Portland, he works with teams across a range of projects including digital product launches, websites, rich media experiences, mobile apps, branding and corporate identities, social creative, and traditional ad campaigns. Recent clients include Microsoft Band, Xbox, and Adobe.

Prior to Razorfish, Fred worked in the corporate identity group at Landor Associates in San Francisco, and the BBDO office in Stockholm, Sweden. Past clients include Apple, JBL, Harman/Kardon, and Seagate Technologies.

Riley Kane
Riley Kane
mono | Minneapolis, MN

Riley is currently a Creative Director/Writer at the branding agency, mono, in Minneapolis. He has worked on brands such as Target (The Everyday Collection), Apple, Blue Cross Blue Shield of MN, Herman Miller, Sperry (Odysseys Await), MSNBC (Lean Forward) and Mrs. Meyer’s Clean Day.

Riley has been lucky enough to be recognized numerous times in the One Show Advertising, Design and Interactive Annuals, as well as the Webby’s, Communication Arts,  Cannes,  D & AD,  Clios, Art Directors Club of NY, The Effies, Archive Magazine, FWA Site of the Day, Kelly Awards and the National AIGAs. He also recently created a PSA film starring numerous ventriloquist dummies that was featured in Adweek and Creativity Magazine. He didn’t think it was creepy at all.


Creative so good it's criminal is Presented by


Join us for an evening of fun, creativity and recognition among peers. Show us your photos of the event, use Instagram hashtag #2016Rockies.

Additional Information


There will be great food for guests, and a bar (drinks not included) with a variety of spirits.

After Party

The after party details are in the works, but rest assured - there will be an after party! 

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Ticket Information

Single Admission

$45.00 – $55.00

BAF Member Single Admission and Non-Member Single Admission.
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Full Table (10 Seats)

$450.00 – $550.00

BAF Member Table and Non-Member Table Full Table.
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Register at Eventbrite

To register, visit our registration form at Eventbrite.